Influencers

Turning Dia into a love brand through an influencer marketing campaign with 350+ mid, top, and macro content creators with 3%+ ER based on product placement in 750+ high-quality organic content in 2023 resulted in:

180.000.000+ impressions.
100.000.000+ users reached.
4.000.000+ engaged users.

Yearly KPI’s achieved 2 months before.

Tik Tok Awards 2023

Gold: Gastronomy and Travel

iab Spain 2023

Top 5: Most viral brand

Epsilon 2023

Gold: Best evolution in social media

Client: Dia España

Marketing Direction: Florin Draghia, Miriam Roldán

Digital Team: Miriam Soriano, Brais Quintá, Pilar Medrano, Alicia Domingo, Almudena González

Agency and Production Company: Space of Ad

CEO: Krzysztof Justynowicz

Head of Creativity: Esther Barchilón

Creative Team: Ewa Gdula

Digital Team Director: Zuzanna Adamowicz

Digital Team: Monika Zawiślak, Monika Walczak

Client Service Director: Monika Blaszczyk

Project Managers: Olena Kobylchenko, Dominika Smolaga, Hanna Galczynska,

Head of Strategy: Pawel Jakubowski