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Calls to 016 during the State of Alarm, decreed on March 14, 2020 due to COVID-19, increased by 300%. How can Glovo, a brand still operational during the lockdown, help all victims of gender-based violence to report without raising suspicions? By incorporating the "S.O.S" button into its interface.
GLOV.S.O.S
Client: Glovo
Agency: MRM//McCann
Creative Director: Miguel Bemfica
Creative Team: Esther Barchilón, Francisco Gómez
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