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Idea Covid Glovo.jpg

Calls to 016 during the State of Alarm, decreed on March 14, 2020 due to COVID-19,  increased by 300%. How can Glovo, a brand still operational during the lockdown, help all victims of gender-based violence to report without raising suspicions? By incorporating the "S.O.S" button into its interface.

GLOV.S.O.S

Client: Glovo

 

Agency: MRM//McCann

Creative Director: Miguel Bemfica

Creative Team: Esther Barchilón, Francisco Gómez

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