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Sweet words
Apple Pay arrived at ING, but late. Hence, the great dissatisfaction shown by many customers in Social Media. Therefore, to announce the expected arrival, we decided to send personalized cakes incorporating our sense of humor to users who tweeted their complaints with a sense of humor so that they can eat their own words.
Client: ING
Agency: Ogilvy
Creative Directors: Jesús Rasines, Diego González
Creative Team: Bea Bosch, Esther Barchilón, Nacho García
Project Managers: Alejandra Prats, Rocio Pontijas, Sara Zumel, Vanesa Porto
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